Katy Birth Center (Client)
Octus House partnered with Katy Birth Center long term to lead a comprehensive brand refresh and digital transformation, including visual identity development, website design and development, SEO optimization, content strategy, photography and video planning, marketing support, and implementation across both digital and print materials. Our role is to strengthen Katy Birth Center’s presence in the community, create a cohesive and professional brand experience, improve online visibility, and provide ongoing creative and marketing support that helps connect expectant families with compassionate, midwife-led maternity care.
Our Roles (The Impact)
| Brand Strategy & Messaging
| Visual Identity & Creative Direction
| Website Design & Development
| SEO & Digital Optimization
| Marketing & Growth Strategy
| Brand Launch & Ongoing Support
Brand Development
Before
• Multiple logos across the brand
• Branding lacked a cohesive visual system
• Website buttons were broken or inconsistent
• Navigation and user experience were unclear
• Educational content was limited
• Brand assets lacked consistency
After
• Created one unified logo and brand system
• Established a cohesive visual identity
• Rebuilt website functionality and links
• Improved navigation and user experience
• Expanded educational content and resources
• Unified all brand and marketing assets
Before
After
Fragmented Digital Experience
Unified Brand Ecosystem
+68% Phone
Calls
vs. previous 30 days
Performance Since Launch
30 Days In
While long term growth takes time, these early results show the impact of strong strategy, thoughtful design, and a solid foundation built for sustainable growth.
*data measured over the first 30 days following website launch using Google Analytics and Business Profile Report
+52%
Active Users
vs. previous 30 days
+57%
New Visitors
vs. previous 30 days
+24%
Web Clicks
vs. previous 30 days
What They’re Saying
“Our Google Profile report for June. All points of contact are up!!! Great job, Michelle!! Way to go Team Remix!”
-Lynn, KBC Financial Advisor