Katy Birth Center
Katy Birth Center (Client)
Octus House partnered with Katy Birth Center long term to lead a comprehensive brand refresh and digital transformation, including visual identity development, website design and development, SEO optimization, content strategy, photography and video planning, marketing support, and implementation across both digital and print materials. Our role is to strengthen Katy Birth Center’s presence in the community, create a cohesive and professional brand experience, improve online visibility, and provide ongoing creative and marketing support that helps connect expectant families with compassionate, midwife-led maternity care.
Our Roles (The Impact)
| Brand Strategy & Messaging
| Visual Identity & Creative Direction
| Website Design & Development
| SEO & Digital Optimization
| Marketing & Growth Strategy
| Brand Launch & Ongoing Support
Brand Development
• Multiple logos were used across the brand
• Branding lacked a cohesive visual system
• Website buttons were broken or inconsistent
• Navigation and user experience were unclear
• Educational content was limited
• Brand assets lacked consistency
• Created one unified logo and brand system
• Established a cohesive visual identity
• Rebuilt website functionality and links
• Improved navigation and user experience
• Expanded educational content and resources
• Unified all brand and marketing assets